
ESIA Introduces the DEA at the Chamber of Deputies: Sustainable Innovation for Luminous Signage
A Historic Milestone at the Chamber of Deputies Rome, June 10, 2025 – ESIA (European Sign Industries Association) achieved a historic milestone. Indeed, the association officially presented the Environmental Efficiency Declaration (DEA) at the Matteotti Hall of the Chamber of Deputies. This event also represents a fundamental step toward sustainability. Following the operational launch in March 2024, ESIA demonstrates its concrete commitment to innovation in the luminous signage sector. What is the Environmental Efficiency Declaration The DEA is a voluntary and innovative standard. Its primary objective is to reduce light pollution and the environmental impact of signage. The Three Pillars of European Certification The certification platform is based on specific criteria:Energy classification – to optimize consumptionOptical impact assessment – to reduce light pollutionRecyclability analysis – to ensure material sustainability Consequently, certified products offer concrete advantages. First, they guarantee over 40% energy savings. Moreover, they significantly reduce environmental impact, including end-of-life recyclability. Statements from the ESIA President “We strongly believe in the environmental aspect of the products we put on the markets,” emphasized Alfio Bonaventura, ESIA president.Subsequently, he added: “The association was born from a group of companies united by the conviction that only through collaboration can high levels of efficiency,