A Historic Milestone at the Chamber of Deputies
Rome, June 10, 2025 – ESIA (European Sign Industries Association) achieved a historic milestone. Indeed, the association officially presented the Environmental Efficiency Declaration (DEA) at the Matteotti Hall of the Chamber of Deputies.
This event also represents a fundamental step toward sustainability. Following the operational launch in March 2024, ESIA demonstrates its concrete commitment to innovation in the luminous signage sector.
What is the Environmental Efficiency Declaration
The DEA is a voluntary and innovative standard. Its primary objective is to reduce light pollution and the environmental impact of signage.
The Three Pillars of European Certification
The certification platform is based on specific criteria:
Energy classification – to optimize consumption
Optical impact assessment – to reduce light pollution
Recyclability analysis – to ensure material sustainability
Consequently, certified products offer concrete advantages. First, they guarantee over 40% energy savings. Moreover, they significantly reduce environmental impact, including end-of-life recyclability.
Statements from the ESIA President
“We strongly believe in the environmental aspect of the products we put on the markets,” emphasized Alfio Bonaventura, ESIA president.
Subsequently, he added: “The association was born from a group of companies united by the conviction that only through collaboration can high levels of efficiency, quality, and sustainability be achieved.”
Political Developments: The Tax Credit Amendment
During the presentation, which featured Secretary of the Presidency Stefano Vaccari, important developments were announced.
Indeed, Hon. Marco Simiani kept his promise. Consequently, the amendment was presented with signatures from all Infrastructure Commission members of the PD.
Now it’s up to the Government to evaluate its implementation.
European Expansion: Future Objectives
ESIA’s commitment doesn’t stop at national borders. Therefore, the association aims to bring the DEA to the European level.
The Brussels presentation is scheduled for next October at the Environment Commission. This demonstrates the long-term vision to establish an essential standard in reducing light pollution.
Strategic Partnerships: Viscom 2025
Furthermore, as Main Partner of Viscom, ESIA will be present in the Green Village Talk Area. Viscom represents the largest European event dedicated to signage and visual communication.
Resources and Further Information
To learn more about the presentation and ESIA’s work:
Complete event video from the Chamber of Deputies WebTV: https://bit.ly/4jT5wk2
Video content “ESIA, the D.E.A. to reduce light pollution” from TeleAmbiente channel: https://bit.ly/4kG5xZS
About ESIA
ESIA brings together various Italian and European companies in the signage and visual communication products sector. The association is committed to combining innovation and sustainability for a more efficient and environmentally respectful future.
More information: https://esiasign.org/
Contacts: esia@esiasign.org